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Privacy Policy

How we protect and manage your personal information

Last Updated: November 15, 2023

At True North Adventures ("we," "us," or "our"), we are committed to protecting your privacy and the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Please read this Privacy Policy carefully. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to be bound by all the terms outlined in this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:

Personal Identification Information

  • Name
  • Email address
  • Phone number
  • Mailing address
  • Billing address
  • Date of birth
  • Passport information (for travel bookings)

Payment Information

  • Credit card details
  • Banking information
  • Payment transaction history

Travel Preferences

  • Accommodation preferences
  • Dietary requirements
  • Special assistance needs
  • Travel interests and activity preferences

Information Collected Automatically

  • IP address
  • Browser type
  • Operating system
  • Pages visited on our website
  • Time and date of visit
  • Referring website
  • Geographic location

2. How We Collect Information

We collect information through various channels, including:

Direct Interactions

  • When you create an account on our website
  • When you book a tour or service
  • When you subscribe to our newsletter
  • When you contact us via email, phone, or through our contact form
  • When you participate in surveys or provide feedback

Automated Technologies

  • Cookies (see our Cookie Policy for details)
  • Web beacons
  • Server logs
  • Tracking pixels

Third Parties

  • Business partners
  • Advertising networks
  • Social media platforms
  • Service providers

3. How We Use Your Information

We may use your personal information for the following purposes:

To Provide Our Services

  • Process and manage tour bookings
  • Arrange travel accommodations and activities
  • Process payments and billing
  • Provide customer support
  • Communicate important travel information

To Improve Our Services

  • Analyze website usage to enhance user experience
  • Develop new products and services
  • Conduct research and analysis
  • Troubleshoot and resolve technical issues

For Marketing Purposes

  • Send promotional emails about special offers or new services
  • Deliver targeted advertisements
  • Conduct surveys and collect feedback
  • Manage and optimize our marketing campaigns

For Legal and Administrative Purposes

  • Comply with legal obligations
  • Enforce our terms and conditions
  • Protect our rights, privacy, safety, or property
  • Detect and prevent fraud or other illegal activities

4. How We Share Your Information

We may share your personal information with the following categories of third parties:

Service Providers

  • Payment processors
  • Hotels and accommodation providers
  • Tour operators and activity providers
  • Transportation companies
  • Customer service providers
  • IT and system maintenance providers

Business Partners

  • Travel agencies and affiliates
  • Joint marketing partners
  • Loyalty program operators

Legal and Regulatory Authorities

  • Government agencies
  • Law enforcement
  • Regulatory bodies
  • Courts and tribunals

We require all third parties to respect the security of your personal information and to treat it in accordance with applicable laws. We do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.

5. Data Security

We have implemented appropriate technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

  • Encryption of sensitive data
  • Secure network architectures
  • Access controls and authentication procedures
  • Regular security assessments and audits
  • Employee training on data privacy and security

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security of your information.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider:

  • The amount, nature, and sensitivity of the personal information
  • The potential risk of harm from unauthorized use or disclosure
  • The purposes for which we process the data
  • Whether we can achieve those purposes through other means
  • Legal, regulatory, and contractual requirements

In some circumstances, we may anonymize your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Right to Access: You have the right to request copies of your personal information.
  • Right to Rectification: You have the right to request that we correct any inaccurate or incomplete information about you.
  • Right to Erasure: You have the right to request that we delete your personal information in certain circumstances.
  • Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information in certain circumstances.
  • Right to Data Portability: You have the right to request that we transfer the data we have collected to another organization or directly to you, under certain conditions.
  • Right to Object: You have the right to object to our processing of your personal information in certain circumstances.

To exercise any of these rights, please contact us using the contact information provided below. We may need to verify your identity before responding to your request.

8. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us so that we can take appropriate action.

9. International Data Transfers

As a travel company operating in Canada with international services, we may transfer your personal information to countries outside your country of residence. When we transfer personal information across borders, we take steps to ensure that your information receives an adequate level of protection in the jurisdictions in which we process it.

10. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on our website with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

True North Adventures
123 Maple Avenue
Toronto, ON M5V 2T6
Canada

Email: [email protected]
Phone: +1 (416) 555-7890

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123 Maple Avenue, Toronto, ON M5V 2T6, Canada

+1 (416) 555-7890

[email protected]

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