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Cookie Policy

Understanding how we use cookies on our website

Last Updated: November 15, 2023

This Cookie Policy explains how True North Adventures ("we," "us," or "our") uses cookies and similar technologies on our website, www.truenorthadventures.com (the "Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

By continuing to use our Website, you consent to the use of cookies and similar technologies in accordance with this Cookie Policy.

1. What Are Cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners. Cookies help:

  • Make websites work as expected
  • Remember your preferences
  • Improve your experience
  • Provide us with information about how users navigate through our Website

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Website. This allows us, for example, to monitor the traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, to understand whether you have come to our Website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns.

2. Types of Cookies We Use

We use different types of cookies on our Website:

2.1 Essential Cookies

These cookies are necessary for the Website to function properly. They enable core functionality such as security, network management, and account authentication. You cannot opt out of these cookies as the Website cannot function properly without them.

Cookie Name Purpose Duration
PHPSESSID Preserves user session state across page requests Session
cookie_consent Stores your cookie preferences 1 year
csrf_token Security token to prevent cross-site request forgery Session

2.2 Analytics Cookies

These cookies collect information about how visitors use our Website, including which pages visitors go to most often and if they receive error messages. We use this information to improve our Website and your experience.

Cookie Name Purpose Duration
_ga Used by Google Analytics to distinguish users 2 years
_gid Used by Google Analytics to distinguish users 24 hours
_gat Used by Google Analytics to throttle request rate 1 minute

2.3 Marketing Cookies

These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers.

Cookie Name Purpose Duration
_fbp Used by Facebook to deliver advertisements 3 months
ads/ga-audiences Used by Google AdWords to re-engage visitors likely to convert to customers Session
IDE Used by Google DoubleClick to register and report user actions after viewing or clicking ads 1 year

2.4 Functionality Cookies

These cookies remember choices you make to improve your experience. They allow us to remember choices you make and provide enhanced, more personal features.

Cookie Name Purpose Duration
language Remembers the user's selected language version of the website 1 year
recently_viewed Stores recently viewed tours for better user experience 30 days

3. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Website, deliver advertisements on and through the Website, and so on.

  • Google Analytics: We use Google Analytics to help us understand how our users engage with the Website. Google Analytics uses cookies to collect information about Website usage. Google Privacy Policy
  • Facebook: We use Facebook cookies to track social sharing and marketing campaign effectiveness. Facebook Privacy Policy
  • Twitter: We use Twitter cookies for social sharing functionality. Twitter Privacy Policy
  • YouTube: We use YouTube cookies to enable video content on our Website. Google Privacy Policy

4. Managing Your Cookie Preferences

When you first visit our Website, you will be shown a cookie banner that gives you the option to accept or decline non-essential cookies. You can change your preferences at any time by clicking on the "Cookie Preferences" link in the footer of our Website.

4.1 Browser Controls

You can also manage cookies through your browser settings. The "Help" function within your browser should tell you how. Alternatively, you may visit the following websites for more information on how to manage and remove cookies across a number of different internet browsers:

  • Google Chrome
  • Mozilla Firefox
  • Microsoft Edge
  • Safari (Desktop)
  • Safari (Mobile)
  • Android Browser

4.2 Opting Out of Specific Third-Party Cookies

For more information about certain cookies placed by third parties and how to opt out of them, please visit the following websites:

  • Google Analytics Opt-out Browser Add-on
  • Your Online Choices
  • Network Advertising Initiative
  • Digital Advertising Alliance

Please note that if you completely disable cookies in your browser, you may not be able to use some features of our Website properly.

5. What Happens If You Disable Cookies

If you decide to disable certain cookies, please note that:

  • Essential cookies cannot be disabled as they are necessary for the functioning of our Website
  • Disabling analytics cookies means we won't be able to collect information about how you use our Website, which helps us improve our services
  • Disabling marketing cookies means you may still see advertisements, but they won't be tailored to your interests
  • Disabling functionality cookies means certain features of our Website may not function properly

6. Other Tracking Technologies

6.1 Web Beacons

Web beacons (also known as clear gifs, pixel tags, and single-pixel gifs) are small electronic files that permit us, for example, to count users who have visited certain pages and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

6.2 Local Storage

We use local storage, such as HTML5 Local Storage and Local Shared Objects, which are technologies that allow us to store information locally on your device. These technologies are similar to cookies but can store larger amounts of data.

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will be posted on this page with an updated revision date. If we make significant changes to this Cookie Policy, we will notify you by posting a prominent notice on our Website or by sending you a notification directly.

8. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

True North Adventures
123 Maple Avenue
Toronto, ON M5V 2T6
Canada

Email: [email protected]
Phone: +1 (416) 555-7890

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123 Maple Avenue, Toronto, ON M5V 2T6, Canada

+1 (416) 555-7890

[email protected]

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